发展战略

(I) Vision of Excellence Group: To become an excellent branded enterprise on real estate in China.
　　Namely, through hard working for five to ten years, to create the core competence of Excellence real estate operation and build the capital platform of real estate investment, so as to become an excellent branded enterprise group with real estate as core business in China.

(II) Emission of Excellence Group: To build a space with sense of belonging for body and mind, and to create continuously discovered value.

(III) Core value of Excellence Group:
　　1. Pursue super excellence, and surpass ourselves continuously
　　　We will always keep awareness of unexpected development, self-consciousness awareness, and awareness of learning, never feel satisfied, propose new requirements to ourselves continuously, pursue high objectives continuously, and surpass ourselves and others continuously, so as to promote the core competitiveness of our enterprise.
　　2. Continue to bring surprises to customers
　　　We always concern that it shall become the belief of Excellence staff on how to promote customer value; Our customers include not only external customers, but also internal customers.
　　3. Develop the enterprise stably and operate it continuously
　　　 We shall run the enterprise continuously and operate it stably, to realize its sustainable development; We shall have risk awareness when operating the enterprise, so that the enterprise can have tremendous development within the risk undertaking scope.
　　4. Employees are the cooperative partners of our company
　　　All of employees are equal, sincere and friendly. To trust and respect employees is our adamantine belief and is the basis for enterprise development. The reciprocation from employees to our company will certainly be their responsibility and creativity.
　　5. Wonderful things are all simple
　　　Simplicity means to deal with problems by starting from common knowledge and professional basis. Excellence advocates simple staff relation and interpersonal relation. To pay attention to speed must be one working method and also one mode of thinking.

(IV) General strategic positioning of Excellence Group
　　In combination with the vision of Excellence and the future development trend of real estate, Excellence Group will position it as one company group integrated with real estate development, comprehensive service and finance in the future.

(V) Five-year strategic target of Excellence Group: To become a real estate holding group with real estate development as core.
　　Market objectives: To become the famous comprehensive real estate developer in China in 2010.
　　Real estate brand: To become the well-known real estate brand in China in 2010.
　　Management objectives: To have the management system and the reserve of key talents under which the extension in four regions can be carried out simultaneously in 2010, so as to build an excellent capital operation platform.

(VI) Real estate development strategies of Excellence Group
　　1. Regional development strategy
　　　Through the matrix judgment of regional positioning, the Perl River Delta region with Shenzhen as core will be the region to be preferentially extended by Excellence, and Yangtze River Delta Region and Bohai Rim, as the strategic points, shall be developed through resources input. Meanwhile, we will rake in profits in Wuhan and Changsha areas by use of our first-moving advantage, to cultivate the regional management control system.
　　2. Product development strategy
　　　Seen from the product selection, medium-class residence market is the object to be invested mainly among the residence products; high-class apartment with a proper profit can be invested properly; and villa and low-class residence shall be invested through careful consideration.
　　　Under the premise of superfluous capital, Excellence Group can properly hold commercial buildings and office buildings in the core sections of the first class cities to balance the cash flow. However, the more important strategic consideration is to hold property and oversea real estate funds for cooperation.
　　3. Operation mode
　　　　Seen from the operation mode, Excellence Group can carry out multi-area operation in the strategic core regions (such as Shenzhen, Guangzhou and other first-line cities) with the mode of department store, so as to cultivate operation capacity, balance risks, and strengthen our team.
　　When conducting trans-regional extension (second-line cities), we can use the chain operation mode to copy the mature project operation mode and management control mode, so as to expand the market shares rapidly.